Top features
Product analytics was the trojan horse, but PostHog also ships with session recording, feature flags, A/B testing, and more.
Product analytics
Alternative to Amplitude, Heap, Mixpanel
A/B testing & experiments
Alternative to Optimizely, VWO, Google Optimize
Apps
PostHog apps let you do literally appsolutely anything with your data. Connect to your CS, marketing, and engineering clouds – or create your own app if it doesn’t exist yet.
Event pipelines
PostHog ships with SDKs and a JavaScript snippet (with autocapture). Apps built on PostHog make it possible to ingest data from sources like Salesforce, Hubspot, and Zendesk – and there’s loads more you can do with a Zapier app.
And if there’s no app for what you’re looking to do, there probably will be soon – or you can build it!
JavaScript
React
NodeJS
Ruby
iOS
Android
Segment
Zapier
Shopify
Data warehouse
PostHog syncs with BigQuery, Snowflake, or Redshift.
Or if you self-host PostHog, you can use ClickHouse as your data warehouse - it’s the database that powers PostHog. (Coming soon to PostHog Cloud)
Self-hosting
Host on-prem or in your private cloud so customer data never leaves your infrastructure.Don’t need to self-host? Use PostHog Cloud and we’ll manage everything for you.
Customer data never leaves your infrastructure
Self-hosting PostHog makes it much easier to meet HIPAA, GDPR, and SOC 2 requirements.
Capture up to 30% more events than PostHog Cloud
First-party cookie means privacy tools don’t block PostHog like typical third-party scripts.
Eliminate 3rd party subprocessors
By using PostHog for event pipelines, product analytics, session recording, feature flags, A/B testing, and your data warehouse, you can reduce reliance on third parties for critical customer data.
API
Do literally anything with your data with PostHog APIs. Here are a few things you can do:
Data transformations
Capture the live event stream and do something with it - like munge PII or add geolocation.
Build apps
Build custom functionality or choose from the 50ish apps in our 3rd party app library
Data out
Access data from dashboards or metrics from saved insights.
Marketing or product automation
Activate drip campaign or a push notification based on customer activity
Data augmentation
Augment event data coming into PostHog with more context and detail
Customer Data Platform (CDP)
Create a singular customer view by combining event and customer data in one place.
Reverse ETL
Update and feed context to external products like Hubspot or Salesforce
Where else can you get self-hostable product analytics, session recording, feature flags, A/B testing, heatmaps, a library of 50+ apps, event pipelines, a data warehouse, and an API... all in one place?
For all the tools you need with the modern data stack you want, just use
.